Helping an Australian household name dominate TikTok in its core market, scaling up to over $5k AUD per day at 4+ attributed ROAS, whilst also helping the brand effectively expand into new territories.
Oodie came to us having spent very little on TikTok, repurposing much of their Facebook ad content and having limited success.
We put in place our full creative and paid media solution - using data to consistently optimize creative output and, as a result, managed to both exponentially increase spend and improve direct platform ROI over a 90 day period in both the AU and NZ markets.
Since September, we have now been helping them expand into UK, US, Canadian and European markets with localized creative and effective ad buying strategies.
During the winter AU market peak, we successfully scaled spend to over $6.5k per day whilst maintaining in platform ROAS over 3.5 and CPAs well within target.
We managed to replicate this traction in the much smaller NZ market, scaling to over $5k per day in spend with similar in platform and CPA metrics.
During the winter AU market peak, we successfully scaled spend to over $6.5k per day whilst maintaining in platform ROAS over 3.5 and CPAs well within target.
We managed to replicate this traction in the much smaller NZ market, scaling to over $5k per day in spend with similar in platform and CPA metrics.
Taking an established DTC giant's TikTok game to the next level with high-performing UGC creative...
Helping an Australian household name dominate TikTok in its core market, scaling up to over $5k...
Scaling to multi-7 figure months in under 90 days and becoming one of the UKs top 5 spenders...
Taking an established DTC giant's TikTok game to the next level with high-performing UGC creative and effective content-data feedback loops to optimize and iterate on winning concepts.