TikTok is an always-on, creative-led platform and standing out requires more than just creating basic videos. Creative is key and king to truly succeed on TikTok.
It is important to stay ahead of the curve and in tune with the latest trends to create content that is aligned with your specific niche, emerging trends and engagement. Let’s dive into different ways on how to elevate your creative game and stay on top of trends on TikTok.
TikTok Creative Centre is a resource platform provided by TikTok that offers a range of tools and information to help create engaging and innovative content that stands out from the crowd. It can be a valuable resource to help you find inspiration and stay on top of emerging trends. Here’s how it can help you:
The best way to find inspiration is by consuming the platform. Although the FYP is curated to your preferences, it shows you the current most popular videos. By scrolling through the platform and the Discovery Page you’ll find a treasure trove of creative inspiration and trending content.
By exploring the platform, you can discover new creators, trending hashtags,popular audios and fresh ideas for your content. To check how popular an audio is, click on the audio and look for two things: good volume of videos (30K+) and if the top 6 videos were posted within the last 2 weeks.
Make use of the “Search” Tab – Tiktok will show you a range of trending video topics when you open your search tab. Looking through the searches will give you ideas for videos that are currently trending or see what others are looking for. This will help you create content to attract the right audience and make your content relevant.
To find new trends you have to be aware of what’s happening in the culture and community. Look at what your audience is talking about whether it is Love Island, Selena Gomez vs Hailey Bieber drama, or even the Will Smith and Chris Rock incident at the Oscars last year that had many businesses discussing it or even jumping onto the trend. Some events may be too controversial for brands to get involved, so discernment is everything.
Conducting competitive research on other brands can be a great way to find inspiration for your own content. Keeping an eye on what your competitors are doing can help you stay up-to-date with industry trends and emerging content themes. This will give you ideas for new content that’s fresh and relevant, helping you stay ahead of the curve and stand out from the competition. However, don’t discard other industries, you can also find inspiration from different niches.
Another way to identify trends is to engage with your audience on TikTok. By responding to comments and messages, you can get insight into what your followers are interested in and create content that resonates with them. You can use this feedback to create content that aligns with your audience interests and preferences.
In conclusion, creative content is the lifeblood of Tiktok. By producing fun, and engaging content you can stand out on the platform, increase your brand’s exposure and engagement, and connect with your audience on a deeper level.
At the end of the day, inspiration can come from infinite sources and there isn’t an exact formula for finding trends. Some trends won’t be compatible with your business, so ensure they align with your brand and audience. Add your own unique twist and create content that is creative, relevant and engaging. Trends can come and go, but if you follow these tips you’ll always stay on top of the game.
